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As a member of the Commetta Collective from 2018 to 2023 I had the enormous pleasure to work with some amazing clients!  I got to work on everything from websites and visual identities to social media graphics and brand collateral.  I absolutely loved the work I did with the Collective!

Head over to commetta.com to learn more about the amazing things they do.

***Heads up,  they’re a bad-ass group of people who are dedicated to social causes like health, wellness, education, entrepreneurship, culture, & the environment!

LEARN Quebec

In 2022, after having already worked with the collective for many years, Commetta was chosen to guide Learn towards a new visual identity and updated branding.  I was thrilled to lead the creative team through the transformation process and direct Learn towards a new visual identity that reflects their evolution over the years and their current status as leader of educational resources & services for the English-speaking community in Quebec.  Special shout-out to the whole team at Commetta especially the creative team who all played important roles in making this transformation possible.

Logo Re-design

Before

After

Learn has grown as an organization and their logo needed an update to reflect the internal transformation on the outside.  We removed all the extra details, like the website and tagline and left room for the tree to grow and for learn to take center stage.

Before

After

Responsive Logos

LEARN-New-Tree-White-Circle-8
LEARN-Blue-Tree-tp-bg-8
LEARN-corporate-Tree-4-blue
LEARN-text-blue
LEARN-New-Tree-Blue-LG-8
LEARN-White-Tree-tpbg-8
LEARN-corporate-Tree-4-white
LEARN-text-white

The Colour Palette

The new colour palette represents the fun and energetic spirit of Learn, with 5 colours that represent the 5 main audiences that Learn addresses.  In order to further affirm the visual cues, graphic elements were created, taken from the logo tree icon, and assigned to each audience.  This creates a legend to follow when creating new content, and over time users will associate the elements to the audience. (likely without even knowing it!)

How it all comes together

LEARN-Branded-Image-Corporate
LEARN-Halloween-2022
LEARN-Parents-Branded-Image-9
LEARN-Branded-Image-students
LEARN-Branded-Image-parents
LEARN-Educators-Branded-Image-5
LEARN-Branded-Image-educators
LEARN-Quote-card-1-2022
LEARN-Organization-Branded-Image-3

From the archives

Before the new visual identity was conceived, I got to work on a lot of fun visuals for Learn.  How exciting to be a part of the evolution!

More in Collaboration with Commetta